Contact Us


Car People Office Information

Office Hours: Monday through Friday  9:00 am to 5:00 pm
Closed at lunch between 12:00 am to 1:00 pm


Call:     (503) 639-1266
Text:    (971) 275-4221
Fax:     (503) 639-0210
Out of Area:  (888) 639-1266

Our Team


Heidi Nelson  25th year
Staff, Management & Executive Placement Career Counselor

Auto Group CEO  President  Vice President  Platform Manager   Variable Platform Manager  COO  CFO  Accounting Platform Manager  Controller and Platform Parts Manager. Dealership General Manager  GSM  Sales Manager  Used Car Manager  Finance Manager and more.

Dealership CFO  Controller  Office Manager & all Office positions. Dealership Parts Director and Parts Manager. 

Melissa Lacasella  7th Year
Staff, Management & Executive Placement Career Counselor

Auto Group Platform Fixed Operations Director  Platform Service Manager  Platform Body Shop Manager  Dealership Fixed Operations Director  Service Director  Service Manager  Assistant Service Manager   Service Advisor and more Service positions.

Front, Back & Wholesale Parts Counter

Wade Gefre  32nd Year
Advertising  Marketing  Website   Applicant Evaluation & Vetting  General Manager  President  Owner

CAR PEOPLE PORTLAND is not a Franchise. We are a “start up” dating back to 1986. The business is 100% owned by Wade Gefre. As a privately held business we have the freedom to focus on our customers, our employees and their families. We care about people and will always conduct our business with honesty, sincerity and integrity.

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Portland Oregon   Vancouver Washington   Idaho   Northwest   Western United States


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